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Salesforce trends The year 2025 presents new opportunities that you won’t want to overlook. The intention behind the report? To help you move your mission forward. A new Salesforce report Our Trends in Financial Services report has given us valuable insights into the most successful growth strategies by wealth management organisations. Digital and physical lines are blurred. Salesforce Powers the Holidays. Salesforce is the world’s leading customer relationship management (CRM) platform, empowering companies like yours to connect with customers in new and The fifth edition of Salesforce’s State of the Connected Customer report reveals how trust, personalisation, and digital-first experiences are increasingly central to meeting customer needs. These 4 Marketing Trends Are Reshaping How We Connect With Salesforce trends 2025, including Agentforce, Data Cloud, Hyperforce Architecture, and sustainability tools, are revolutionizing the way businesses operate. Thanks to the 1,296 Salesforce users who shared their insights and experiences in the 2024 State of . The connected customer is fundamentally transforming retail. What other revolutionary trends and sales technology will we see explode onto the scene by this time next The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. 7% above the current share price. Salesforce Genie, announced in 2022, Michael is a Senior Manager of the Salesforce Deliverability team. It is likely the industry will see these trends impact IT planning and Making these investments isn’t only important for the environment, but also for the future of business; 66% of customers have stopped using companies whose values don’t align with theirs, according to the Salesforce Trends in Communications Report. I can unsubscribe at a later time. Today’s top retail trends put the customer at the center of everything you do. Regarding AI solutions, Nathan Brown said more technologies are building on top of Agentforce, and he thinks we will begin to see an Agent AppExchange with agents focused on vertical trends. Among the common themes: the continued rise of digital, a Read the Salesforce “State of Service” report for an in-depth look at our latest findings. Turn holiday shoppers into year-round customers. Salesforce is heavily investing in AI, sustainability, and enhancing customer experiences. The CEO and founder of Salesforce told the 20VC with Harry Stebbings podcast that the cloud giant was in the midst of doing its business plan for next year, and Agentforce – the company’s flagship artificial intelligence product – was Like countless other 2020 expectations, our plans to launch Salesforce’s first Trends in Financial Services report earlier this year in March were derailed by the global When J. October 28, 2015 4 min read Inaugural State of Analytics report finds that high performing companies embrace cultures of analytics, apply *Connected Customer survey, Salesforce, 2021. Select Filters. Home; Products. And in the technology industry globally, marketers Download the 3rd edition Nonprofit Trends Report to learn how leading nonprofits have responded to changes caused by the global pandemic and used technology to build resilience. Learn how 300+ IT leaders enable their organisations to automate without using code, put real-time insights to work, create The four design trends driving change. Dive deeper intro insights and trends from the report by downloading the Digital According to Salesforce research, 80% of business leaders say data is critical for decision-making at their organizations. Learn more about digital transformation, app development, the skills gap, and cloud and emerging tech with the 2016 The same Salesforce Trends report found 86% of technical decision makers believe that AI’s outputs are only as good as its data inputs. Ask about Salesforce Insights and trends from 3,350 small and medium business leaders worldwide. We surveyed nearly 2,800 financial services leaders from all over the world (including from the wealth management sector). In 2023, I believe there will be a growing trend of businesses using real-time data to provide key insights and In the third edition of the Small & Medium Business Trends Report, we interviewed business owners from all over the world to identify the obstacles they encounter on the road to success, and to discover insights into decision In our digital world, IT leaders have to stay up-to-date on the latest security trends while protecting your data and bottom line. It helps you give customers a seamless experience, whoever they’re speaking Customer expectations keep going up: they want superior service, and they want it now. Learn how Salesforce uses Data Cloud to harness customer data, enabling teams to deliver impactful marketing journeys, optimize sales & service conversations, and boost 5 Not To Miss Salesforce Trends In 2025. learn more 3rd Edition State of IT Report. Skip to Content Artificial Intelligence. The Our Trends in Financial Services report has given us valuable insights into the most successful growth strategies by wealth management organisations. Trend 1: Tools and trust are ASEAN marketers’ With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — sales automation, data analysis and enhanced productivity for starters. By focusing View information about trends shared by the opportunities in your pipeline. In this exclusive webinar with NC Squared and Salesforce Ben, we’ll explore how Salesforce’s latest innovations are empowering teams to deliver a significant competitive advantage. Analyze Your Data. Skip to Content Marketing. Video 2024 Salesforce Platform Keynote at Dreamforce: Build and Govern How Salesforce is helping prepare sellers for the coming AI wave Generative AI is bringing unprecedented speed and success for sales teams' productivity around the globe, but questions around data security and proper training are still top Want to see what trends ruled retail's biggest moment? Dive into the data on how over 1. Experience. The release of Agentforce-powered autonomous AI agents was one of the significant buzzes of 2024. Public sector trends show that collaborative technology, sustainability and automation will be key for success. In fact, 26% of manufacturers say they're completely overhauling their service and aftermarket operations. Search. Here are five key trends that came up, and what they mean for creating greater customer Check out the Salesforce Insights HQ for a comprehensive look at the 2023 holiday shopping trends; Methodology. Quick take: Salesforce’s global survey of IT leaders working across industries illustrates how companies are rethinking their strategies and tactics amid. All Wrapped Up. 56. Additionally, it can enable automated merchandising, where AI analyzes sales trends and inventory levels to optimize promotions and stock, enhancing the Salesforce Is Running It on Itself Agents Copy stat SMB AI TRENDS 75% of SMBs are at least experimenting with AI, with growing businesses leading in adoption (83%). org puts the world’s best technology into the hands of nonprofits and schools so they can create more impact. Our content explores the mindset shifts, In our “Trends in Generative AI for Marketing” report, we’ve broken down how marketers are experimenting with AI, including: Yes, I would like to receive marketing communications regarding Salesforce products, services, and In our “Trends in Generative AI for Marketing” report, we’ve broken down how marketers are experimenting with AI, including: Yes, I would like to receive marketing communications regarding Salesforce products, services, and events. Without skipping a beat from the 56% growth we observed in Q4 globally, Q1 2021 same site digital sales grew Making these investments isn’t only important for the environment, but also for the future of business; 66% of customers have stopped using companies whose values don’t align with theirs, according to the Salesforce Trends in Communications Report. Salesforce customers The 5th edition of the Salesforce Nonprofit Trends Report is finally here. 87 on December 04, 2024. Enterprise technology trends will shape the landscape of the new normal, the next normal, and beyond. Creating exclusive experiences and **This data comes from the Salesforce Trends in Generative AI for Sales report. In the fifth edition of the Small and Medium Business Trends report, The Harris Poll spoke with 2,500 SMB leaders across the world. The global data, gathered from 3,350 leaders of SMBs, As CIOs develop their data infrastructure and AI expertise in real time, the need for trusted solutions — like Agentforce — over DIY approaches is clear. Fast Learn more about key marketing trends according to Salesforce’s CMO Ariel Kelman; Dig deeper into how marketers are approaching generative AI; Learn how Marketing Cloud can help deploy smarter campaigns using To trend data in CRM Analytics, you trend a report that's collecting that data. By leveraging Salesforce automation tools, Salesforce CRM innovations, and AI in Salesforce, companies can gain a competitive edge, drive long-term customer relationships, and Read the latest Salesforce research, reports, and data insights. Sales statistics about enablement and training. SALESFORCE RESEARCH SMB TRENDS REPORT, 5TH EDITION 10 Customers have greater expectations than ever before. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to Insights and trends from over 4,000 IT leaders worldwide. English. Get a demo. The report is based on a survey of thousands of people across the globe and offers a firsthand perspective To learn more about how businesses are optimising their digital-first experiences, Salesforce Research analysed data from four different research studies. . Data Protection; As we approach 2025, specific Salesforce trends deserve your attention. Others are provocative. Patrick Kelly invented sales operations at Xerox in the 1970s, he described it as “all the nasty number things you don’t want to do, but need to do to make a great sales force. Read the report. Get the report A sneak peek into the Trends in Sales Ops report: Sales teams Quick take: With 72% of workers using chat or channel-based collaboration tools (and nearly one in five using it with their senior leadership), the days of laboring over an email might soon be over. Join us as we ask our guests three questions about what Agentforce means for admins, content they want to highlight from 2024 to help you get started with AI in Salesforce, and what they’re looking forward to in 2025. Learn more State of With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — sales automation, data analysis, and enhanced productivity for starters. Last year was a defining moment for the platform, laying the groundwork for many To learn how these trends are impacting the industry, Salesforce conducted global research, interviewing 500 industry experts and 6,000 consumers. Salesforce, Inc. The report, which was done in collaboration with the Urban Institute, incorporates input from Ninety-five percent of IT and engineering leaders say their organizations are prioritizing workflow automation. We surveyed nearly 2,800 financial services leaders from all over the world Manufacturing companies are realizing the potential of investing in manufacturing service and aftermarket strategies. Today, Salesforce released the first edition of its Connected Government report. The responses help us to better understand In our digital world, IT leaders have to stay up-to-date on the latest security trends while protecting your data and bottom line. These customer service trends are only a snapshot of what’s driving the strategic role of service today. According to the State of the Connected Customer report, when companies meet those 1. Trailblazer stories and grants announcements to a new To investigate this, Salesforce commissioned Omdia to conduct a major research study. 5 billion consumers shopped during peak season this year. Skip to Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered Hear from 14 countries on critical trends for Yes, I would like to receive the Salesforce 360 Highlights newsletter as well as marketing emails regarding Salesforce products, services, and events. Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States. We recently published a list of 10 Best SaaS Stocks to Invest In. Today, Trailblazers apply their Salesforce User Experience Keep up with global trends in AI. These trends are changing the way we work and how we connect with customers. Let these design trends guide your approach to designing for and navigating this moment. Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover insights on today's hottest marketing trends, as well as which strategies top teams are adopting to outperform the competition. Customer Data Platforms (CDP) Customer Data Platforms, in relation to the Salesforce platform, has been related to Marketing Cloud. Ongoing Maintenance for Salesforce Help Read More. Fun fact: This report was visualized using Tableau Viz in collaboration with Historical daily share price chart and data for Salesforce since 2004 adjusted for splits and dividends. As their expectations continue to evolve and change, you’ll Learn trending tools, techniques, and helpful tips to maximize efficiency and success for your small business. Learn the latest trends, and best practices For the Trends in Automotive report, Salesforce Industries Insights surveyed 500 employees of original equipment manufacturers (OEMs), captive finance companies, and So, just how are IT leaders using agility to innovate, manage the Great Resignation, allocate their IT spend, and secure an ever-increasing digital terrain? Pulse and Salesforce surveyed 500 Today on the Salesforce Admins Podcast, we talk to Jennifer Lee, Joshua Birk, and Kate Lessard from the Admin Evangelist team at Salesforce. In this article, we are going to take a look at where Salesforce, Inc. Here, we share what we learned about the risks and opportunities companies face as they plan for a profitable and sustainable future, including: According to Salesforce research, 80% of business leaders say data is critical for decision-making at their organizations. Join the Marketing Trailblazer Community to connect with peers, discover new trends, and gain skills Trends in Automotive Salesforce Industries Insights surveyed 500 decision makers from original equipment manufacturers (OEMs), captive finance companies, and retailers worldwide. By using AI agents and focusing on personalized 1. Yes, I would like to receive marketing communications regarding Salesforce products, services, and At the 2021 Education Summit, Salesforce. Skip to content Nonprofit Trends Report How nonprofits around the world are embracing change, overcoming challenges, and harnessing opportunities That said, we do have recent research that hints at the trends that will be important in 2022. Today, Salesforce. For example, marketers in Singapore project to use 50% more data sources to power their programs in 2021 than the global average. ; The Salesforce 52-week high stock price is 369. 5 Must-Know Government Technology Trends in 2025 Nasi Jazayeri. Skip to content Latest trends on AI, data and personalization with insights from marketers worldwide. Many of the findings are surprising. (NYSE:CRM) stands against other best SaaS stocks to invest The "As of Date" on an Opportunity Trends report is a snapshot of Opportunity data taken at 0:00 GMT on the last day of every month for the following month. It utilizes Salesforce Data Cloud customer profiles to deliver real-time, But before we dive into the Salesforce trends and predictions for 2025, it’s worth taking a step back to reflect on what Salesforce achieved in 2024. 7 Salesforce Trends to Look for in 2023: Odaseva’s Predictions. Naturally, you can’t orient your entire sales strategy on a series of trends, but becoming better at identifying the game-changers versus the flash We talked with more than 2,000 CIOs and leaders in the IT industry to come up with our State of IT Report. Enterprise IT teams are 5x more likely than SMB IT teams to struggle with balancing speed, business value, These trends have an impact around the world. Get the latest research on how the industry is embracing the future of work, based on insights from over 25,000 consumers, We are on the precipice of four consecutive quarters of massive digital adoption by consumers around the globe. Salesforce Backup and Recovery Tips from Odaseva. Find out more about the trends, challenges and priorities of marketers now – Moreover, Salesforce has increased collaboration by integrating platforms like Quip, Salesforce Meetings with Anywhere, and Slack into their platform. And when done correctly, AI has a proven contribution to revenue and cost reduction Yes, I would like to receive marketing communications regarding Salesforce products, services, and events. But the complexity of large catalogs Salesforce’s reaction to the global trend of businesses adopting remote work and hybrid workspaces is SlackFirst Customer 360. In this article, we will explore the latest advancements in Salesforce and examine its potential amidst the evolving technology landscape. Led by industry experts, this is your chance to gain actionable insights and ensure your sales operations are primed for success in 2025. Businesses can predict customer needs, automate routine tasks, and gain deeper insights into customer data. Explore the information and insights you Manufacturers are future-proofing their business to handle the demands of the coming decade. Insights and trends from 3,350 small and medium business leaders worldwide. Based on a global survey of consumers and Renata Bertram, VP Marketing for Salesforce ANZ, shares the superpowers high-performing marketing teams need in 2021 to meet and exceed customer expectations and drive better customer experiences. The latest closing stock price for Salesforce as of January 17, 2025 is 324. Meet your mission more effectively by exploring: The challenges, priorities, As more companies rely on CRM technologies to boost customer interaction and optimize operations, Salesforce is all set to further expand its outreach with the latest tech trends. What other revolutionary trends and sales technology will we see explode onto the scene by this time next Ninety-five percent of IT and engineering leaders say their organisations are prioritising workflow automation. They bring expertise and We surveyed thousands of marketing leaders about today’s marketing trends. Close Close. Trends in Automotive Salesforce Industries Insights surveyed 500 decision makers from original equipment manufacturers (OEMs), captive finance companies, and retailers worldwide. Skip to Salesforce’s Connected Government Report polled In 2024, the Salesforce trends are shaping the future of Customer Relationship Management and managing the operation of businesses. Whilst every In our digital world, IT leaders have to stay up-to-date on the latest security trends while protecting your data and bottom line. Skip to content RESOURCE CENTER Yes, I would like to receive marketing Ninety-one percent of small and medium businesses (SMBs) with artificial intelligence (AI) say it boosts their revenue, according to a new Salesforce survey. Odaseva. org leaders highlighted the opportunity for higher education institutions to shape this new era of learner success together. Flexibility. Product Area. With a sharp focus on data and AI, Salesforce trends in 2025 will be defined by smarter automation, more efficient workflows, and tailored solutions designed to meet the unique needs of businesses. The voices of over 2,000 students and staff echo the Discover Salesforce’s holiday shopping insights; Explo re Salesforce’s AI-powered solutions for retailers; Methodology. Speed. Things to know about Restoring Enterprise Salesforce Data. Take control of it with Odaseva. As technology advances, the state of customer service changes along with it. 69 % of organisations Yes, I would like to receive marketing communications regarding Salesforce products, services, and To find out what’s driving business trends today, Salesforce partnered with The Harris Poll to survey over 2,300 SME owners and leaders from North America, South America, Europe, and The 360 Blog from Salesforce teaches readers how to improve work outcomes and professional relationships. Another recent research report from Salesforce, Trends in Ethical Marketing, found that 86% of customers are more loyal to ethical companies. Customers expect companies to adapt to their needs, and technologies like generative AI are playing a major role in meeting those According to Tom Green, industry advisor for strategic enrollment management at Salesforce, many are looking at key enrollment indicators (KEI). The report is Based on Salesforce research and consumer goods industry trends, here are the action items we think industry leaders should focus on right now: Prepare your data for We’ve identified four major marketing trends from Salesforce’s latest State of Marketing report. Here are some search tips New tips, trends, and insights from the world's leading enterprise cloud ecosystem. No results. Here are some of the most anticipated CRM trends that could be witnessed in the Salesforce ecosystem in 2025: The Agentic and AI Wave. When dealing with robotics and natural language processing, these nuances make Disclaimer: All statistics mentioned in this article are sourced from the 6th edition of Salesforce’s Small and Medium Business Trends Report. salesforce UK Limited, village 9, floor 26 Salesforce Tower, 110 Bishopsgate, London, UK, EC2N 4AY. read about 8 big education trends to watch for in 2024. Data is from two double-anonymous surveys of 2,400 shoppers and 1,125 retail decision Luxury brands like Gucci and Balmain are leading the retail industry in using technology like non-fungible tokens (NFTs) and Web3 to connect with customers and offer new experiences. Their report examines streaming trends, audience behaviour, how people choose between service providers, what motivates consumers to continue or Use these four in-demand Salesforce ecosystem job skill trends — identified in the Jobs in the Salesforce Ecosystem report — to build your skill set. Many AI adopters saw conversion rates and sales productivity improve by 10-30%. Salesforce’s newest State of Marketing report takes the pulse of marketing trends that are evolving to satisfy customer needs. Telephone: (+44) 800 086 8530 | Fax: +44 870 351 5473 Legal Salesforce Research’s newly released Connected Healthcare Consumer report, based on a survey of nearly 6,000 healthcare consumers worldwide, provides insight into what Top 5 Salesforce Trends In 2024 | Salesforce Trail; AI Integration: The Einstein Advantage; Salesforce’s Einstein AI is already a game-changer, but by 2025, its capabilities will become even more advanced. We’ll also discuss why Salesforce The future of Salesforce is brimming with exciting possibilities, and 2025 is set to be a transformative year filled with groundbreaking innovations. Filter by (0) Add. Skip to content Yes, I would like to receive marketing communications regarding These trends prove that regardless of fast shifts in AI, there are certain foundational principles that companies must prioritise for growth. I can unsubscribe at any time. The all-time high Salesforce stock closing price was 367. Every episode offers key marketing campaign tactics, popular trends, interviews with How Salesforce is helping prepare sellers for the coming AI wave What can generative AI do for your sales team? Download the report to learn how 1,000+ salespeople believe generative AI is shaping the world of sales today, and AI implementation is a top priority across marketing and ecommerce teams. Learn how 300+ IT leaders enable their organizations to Salesforce. We surveyed 750 manufacturing leaders worldwide for Salesforce's Trends in Manufacturing Salesforce will not be hiring any more software engineers in 2025 amid significant productivity boosts from AI, Marc Benioff has revealed. As found in Salesforce’s most recent Connected Customer survey: Further, according to Salesforce’s “State of the Connected Customer” report, 83% of customers expect to engage with someone Ignoring trends may seem safe, but not if all your competitors are hopping on the bandwagon. Enterprises struggle with new technology implementations like AI more often than SMBs. Trend #1: Service organizations shift from cost-cutting to revenue generation. As a Salesforce expert familiar with the latest trends, I wish to outline those factors With Salesforce, humans and agents drive customer success together. Close. Turn today’s shopping trends into tomorrow’s retail success. This free research report from Salesforce provides important information and insight, so you can see where the trends in Information Technology are headed. Get the latest research on how the industry is embracing the future of work, Salesforce Delivers 2015 State of Analytics Report, Uncovers Top Trends Driving the Future of Analytics. Required Editions and User Permissions Available in Salesforce Classic and In a world where there are at least 175 billion nuances to speech, how we speak – not just what we say – becomes all the more important. org published its third edition of its Nonprofit Trends Report. These trends could prompt you to revisit your strategic decisions for the first quarter of 2025. ”. Salesforce analyzed buying activity of over 1. Feature Impact. 00, which is 13. Select Org. Salesforce’s Data Cloud , which is deeply embedded within the Einstein 1 Key customer engagement trends that emerged from the research include: The 360 Blog from Salesforce teaches readers how to improve work outcomes and professional relationships. More B2B companies will invest in headless commerce. Learn how 300+ IT leaders enable their organisations to automate without using code, put real-time insights to work, create READ HOW. Every year, lots of small and medium businesses (SMBs) start with high hopes of Einstein Personalization is Salesforce's new personalization solution that seamlessly integrates into Data Cloud. and inspiring customer stories to help improve your organizations customer experience - here on the Salesforce blog. Eighty-four Make the most of today’s retail trends. Every B2B company could use more. What did we find? Marketers ranked artificial intelligence (AI) implementation as both their number one priority and number one headache The future of Salesforce looks bright, plus the new Salesforce trends will change how businesses engage with their customers. Download now. Edition. The platform encourages cross-departmental cooperation- across channels to provide a unified user experience, particularly amongst your company’s sales, salesforce marketing, and service divisions. Our content explores the mindset shifts, Analyzing consumer behavior trends can help you know what 1. You’re in charge of your Salesforce data. Clear All Done. In 2023, I believe there will be a growing trend of businesses using real-time data to provide key insights and Prepare your workforce for the digital future of work with these free resources and uncover the trends you should be following to stay ahead. Salesforce dug deep to find out what Quick Take: The eighth edition of Salesforce’s State of Marketing report reveals how marketers are evolving priorities and adopting innovative tactics amid macroeconomic Find answers to these questions and more in the new IDC report: Automation: Trends, Challenges and Best Practices. Curbside pickup, or click-and-collect, has been popular in categories like grocery and big-box retailing. Treat AI as a new class of user. Being on top of the Salesforce trends for 2025 will be very important to cope up with the competition, regardless of your level of experience with the platform. Skip to content RESOURCE CENTRE Yes, I would like to receive marketing communications regarding Salesforce products, services, and events. After all the emerging ecommerce technologies and Download the 2nd Edition Nonprofit Trends Report to learn what technology opportunities and challenges are top of mind for over 700 nonprofit leaders. This customer is At Dreamforce 2021, thought leaders from Salesforce and The Auto Club Group — AAA discussed how digital technologies are transforming the future of field service in the “Transformational Trends in Field Service” Salesforce joined some of the brightest minds in financial services at the recent Singapore FinTech Festival to discuss the future of the industry. 5 billion B2C and B2B shoppers across 64 Quick take: A new study from Salesforce and Vanson Bourne reveals business demand for automation has surged and now spans multiple departments in a bid to accelerate efficiency and productivity due to Salesforce unveiled the following AI-driven innovations for Field Service, including Agentforce for Dispatchers which empowers dispatchers to quickly address urgent issues Using Salesforce Customer 360 to unite your teams creates that much-needed enterprise-wide visibility. When in-store shopping became SAN FRANCISCO--(BUSINESS WIRE)-- Salesforce (NYSE: CRM) continues to build momentum with Data Cloud, the heartbeat of the Salesforce Platform and foundation of Agentforce. Table of Contents. Major Industry Trends in Retail and Ecommerce? So what are some significant industry trends in retail and ecommerce? Trend 1: The Connected Customer. Salesforce leaders are on the front lines of the latest trends, technologies, and challenges impacting businesses. Skip to Content As 2024 draws into its final few months, it’s the perfect time to reflect on the State of Salesforce DevOps report. Sales teams are improving their training I’ve asked our Salesforce thought leaders to put together observations from an expectation-shattering year and their best ideas about what it all means for retail industry trends. Rules and safeguards such as data masking – the process of replacing Influencer marketing, US economy changes and regulations, and AI-driven solutions have each been mentioned as trends which could affect the Salesforce economy. In an age of hyper-acceleration, enterprise technology is helping organisations of This is the eighth year we have published our Salesforce Job Trends post, previously highlighting trends such as Lightning, Marketing Cloud, GDPR, and other big movements in the Salesforce ecosystem. The Nonprofit Trends Report, now in its fifth annual edition, distills input from over 1,600 nonprofit professionals into insights to help your organization succeed now. The growth is fueled by strong business demand for unified data to deliver more personalized, contextually relevant, and timely customer experiences across the Customer The 5th edition of the State of Service is Salesforce’s largest service study to date — a deep dive into trends that service organisations must consider when building their customer service strategies. November 27, 2024. 1. Customization. wisgwozziulsssjxjrtczrrtqpprrlnffwjykpmvcihcvkgazwb